This summer swimwear and accessories collection was designed with inclusivity, color, and playfulness at its core. Inspired by cheeky puns and bold, feel-good graphics, I set out to create a line that celebrates individuality and brings a sense of fun to everyday summer essentials.

I began the design process with in-depth trend and market research, identifying emerging themes in color, typography, and illustrative prints that aligned with the brand’s inclusive and lighthearted identity. From there, I developed concept boards and visual direction that laid the foundation for the collection's aesthetic.

My primary focus was on graphic design — creating custom prints, playful wordmarks, and pun-inspired illustrations that were applied across swimwear, bags, towels, and coverups. Each visual element was designed to be vibrant, eye-catching, and universally appealing. I prepared detailed tech packs and print files for production and worked closely with the manufacturer to ensure color accuracy and print placement translated seamlessly from digital design to physical product.

The result is a bold and cohesive collection that reflects my strengths in concept development, trend-driven graphic design, and creating products that are both commercially viable and emotionally resonant.